Bringing customers in
A collection has to be shown: that is what turns a local search into a visit.
What we work on: local SEO, collections, social media
Solutions for a boutique & fashion store
Making people want to discover the collection, and keeping every sale linked to stock.
A boutique is discovered online and decided on in person. But the catalogue and the stock still have to say the same thing on both sides.
The problem to solveConsistency between the catalogue, the size and colour variants, the stock and the checkout.
VisibilityA showcase website or an online catalogue
Point of saleERPLY
Understanding the trade
How a boutique & fashion store works
Six moments, and yours is not your neighbour's: that is what decides the software and the hardware.
- DiscoveryOnline, in the shop window, or through a recommendation
- Looking at a productA specific item, a size, a colour
- Fitting or adviceThe moment that decides the sale
- CheckoutWith the right variant and the right price
- StockReduced at the sale, not in the evening
- Return, exchange, loyaltyWhat brings customers back
The three challenges
Attract, turn over, follow up
Three questions, in this order: you cannot turn over what never came in.
Turning stock over
A wrongly entered variant distorts the stock, and wrong stock loses a sale.
What we set up: catalogue, variants, barcodes, checkout
Following up
What sells fast, what sits still, and what needs restocking.
What we read: turnover per product line, sales by period
The Projexo answer
What we put in place
Two areas of expertise and their coordination: to take together or separately.
Being found, presenting, receiving enquiries
- A showcase website or an online catalogue
- Collections and new arrivals
- Local SEO
- Social media and advertising
- Online sales, depending on the project
Software, hardware and organisation
- ERPLY
- Touchscreen POS and barcode scanner
- Receipt printer, label printer as needed
- The catalogue, variants and stock
- Installation and training
Both, on a single schedule
Digital makes people want to discover. The Retail solution turns that intention into a sale.
Projexo 360 for this tradeEach solution remains available separately: Projexo Digital alone, Projexo Caisse alone, or both coordinated. The 360 is a choice, never a condition.
Indicative configuration
A starting point, not a shopping list
What we often find in this trade: the audit will say what applies to you.
Software
ERPLY
The entry-level package published by the publisher does not include the back office: the plan is chosen at the audit, depending on the size of the catalogue and the stock requirements.
Generally useful hardware
- Touchscreen POS
- Barcode scanner
- Receipt printer and cash drawer
- Payment terminal, separate contract
Projexo services
- Catalogue and counter audit
- Creating or migrating the catalogue and variants
- Installation and testing of sales, returns and closing
- Team training
Options to consider
- Label printer
- Second sales terminal
- Loyalty programme
- Product photo shoot and product sheets
This configuration is indicative. The audit determines what is useful, what can be kept and what should be set aside — and it precedes any costed proposal.
Let's build the solution around the way you work.
We start by understanding your workflows before recommending digital, software and hardware.