Bringing customers in
People look for a toy shop by gift idea as much as by brand.
What we work on: new arrivals, gift ideas, local SEO, seasonal campaigns
Solutions for a toy shop
Showcasing a lively catalogue, and coping with the year-end peaks.
Part of the year is decided in a few weeks. The rest of the time, it is the catalogue and the advice that bring people in.
The problem to solveThe number of product lines, and the gap between an ordinary week and a week in December.
VisibilityAn online catalogue or selection
Point of saleERPLY
Understanding the trade
How a toy shop works
Six moments, and yours is not your neighbour's: that is what decides the software and the hardware.
- DiscoveryBy age, by theme, or by a gift idea
- AdviceThe child's age, what they will enjoy
- Finding the productOn the shelf or in the stockroom
- CheckoutSometimes with several items, often in a hurry
- Gift-wrapping or serviceWhat takes time during the festive season
- Stock and restockingWhat runs out at the worst moment
The three challenges
Attract, turn over, follow up
Three questions, in this order: you cannot turn over what never came in.
Turning stock over
In December, every second at the counter is multiplied by the number of customers waiting.
What we set up: catalogue, categories, barcodes, extra terminals
Following up
Stock during the festive season is managed by the day, not by the week.
What we read: turnover per product line, stock-outs, seasonality
The Projexo answer
What we put in place
Two areas of expertise and their coordination: to take together or separately.
Being found, presenting, receiving enquiries
- An online catalogue or selection
- New arrivals and gift ideas
- Local SEO
- Social media and seasonal campaigns
- Online sales, depending on the project
Software, hardware and organisation
- ERPLY
- The catalogue, categories and barcodes
- Touchscreen POS and scanner
- Receipt printer and payment terminal
- Stock, and extra terminals depending on the period
Both, on a single schedule
Creating desire before the visit, and staying in control during busy periods.
Projexo 360 for this tradeEach solution remains available separately: Projexo Digital alone, Projexo Caisse alone, or both coordinated. The 360 is a choice, never a condition.
Indicative configuration
A starting point, not a shopping list
What we often find in this trade: the audit will say what applies to you.
Software
ERPLY
The catalogue and stock tracking belong to the plan with back office. The number of terminals is decided by the year-end peak, not by the annual average.
Generally useful hardware
- Touchscreen POS
- Barcode scanner
- Receipt printer and cash drawer
- Payment terminal, separate contract
Projexo services
- Audit of the catalogue and peak periods
- Migrating or creating the catalogue
- Installation and tests
- Team training
Options to consider
- Extra terminal for the festive season
- Label printer
- Loyalty programme
- Online sales, if the project includes them
This configuration is indicative. The audit determines what is useful, what can be kept and what should be set aside — and it precedes any costed proposal.
Let's build the solution around the way you work.
We start by understanding your workflows before recommending digital, software and hardware.