Projexo Digital
A regular presence, without your evenings
Your business produces enough every week to feed your social media. What is missing is the time to turn it into posts.
Where you stand
Six situations that lead people to hand over their social media
Abandoned accounts
The last post is several months old. The account gives the impression that the business has closed.
Out of ideas
Always the same thing. The problem is not the will: it is the absence of content pillars.
Inconsistent image
Every post has its own style. Nothing shows that it all comes from the same business.
Few reactions
A gap between what you tell and what your customers want to see.
No video
It is currently the most widely distributed format on most platforms.
Unanswered messages
Questions come in, nobody answers them. Those are customers walking away.
Choosing
Being everywhere means being nowhere
Each platform demands a different format and rhythm. Two well-kept accounts are better.
| Platform | Who is there | What it is for |
|---|---|---|
| Broad, rather urban, highly visual | Showing the quality of what you do | |
| Local customers, neighbourhood groups | Reaching a nearby geographical area | |
| TikTok | Young — but less so than people say | Getting discovered beyond your own audience |
| Professionals, decision-makers | Selling to other businesses, or recruiting |
These are not universal rules
A tradesperson selling to private customers can succeed on LinkedIn; a restaurant may need only Facebook. The choice depends on your actual customers and on your capacity to produce material — not on the fashion of the moment.
The editorial system
What replaces inspiration: a mechanism
Posting regularly is not a matter of creativity but of organisation.
What it changes
A month of an account, with and without a calendar
It is not talent that is missing, it is the month planned in advance.
Without a calendar
Your account
postnothing
What it changes, point by point
- Two posts in the month, decided on the day.
- No short format: it needs to be prepared.
- Incoming messages wait.
With a calendar
Your account managed
postshort formatnothing
What it changes, point by point
- The month is planned in advance, and approved by you.
- Short formats are produced with the rest, not on top of it.
- Messages are followed up within the same week.
Calendars drawn for this page as an illustration: the actual cadence is that of the offer you choose.
Division of roles
Who provides what
A social media service almost always fails for lack of material, never for lack of talent.
You provide
- Manager access, from your own account
- Opening hours, address, range, displayed prices
- Photos and videos of your business, even taken on a phone
- A short slot to approve the calendar
- The business answers that cannot be invented
- The consent of the people who appear in the images
Projexo produces
- The editorial line and the content pillars
- The monthly calendar, submitted for approval
- Visuals, texts, editing of short videos
- Scheduling and publishing
- Day-to-day moderation, within the approved framework
- The monthly report and recommendations
What "full community management" means — and what it does not cover
Included: publishing, replying to comments and private messages on everyday topics — opening hours, displayed prices, availability, address, terms —, reporting illegal content, and passing on anything that engages your responsibility.
Not included: complaints and disputes, managing Google reviews, order taking, technical or legal advice to your customers, and any on-call duty in the evening or at the weekend.
Moderation hours, the target response time and the approval procedure are agreed with you and written into the contract.
Two examples of a four-week calendar
These calendars are teaching examples built for this page. They are not the schedules of existing clients.
Retail shop, two networks — W1: a featured product, a new-stock video, an opening-hours story. W2: the most requested usage tip, a photo of the layout, a question to the community. W3: behind the scenes and a window display before/after. W4: recap of the month, customer proof if authorised, announcement of the next month.
Restaurant, two networks — W1: the seasonal dish on video, the lunch menu in a story, a booking reminder. W2: a product and its producer, a photo of the dining room, the answer to a frequent question. W3: the technical move in the kitchen, behind the scenes during the rush. W4: upcoming event, look back at the month, authorised review.
Not to be confused
Managing a community ≠ buying reach
Community management
Community management
What this page covers.
- Unpaid content
- Mainly reaches those who already follow you
- Gradual effect, which remains when you stop
- No budget paid to the platforms
Online advertising
Online advertising
Separate service, separate budget.
- Reach bought from strangers
- Immediate effect, which stops with the budget
- Media budget paid directly to the ad networks
- Specific objectives and conversion tracking
Before comparing
What should guide the choice of a cadence
The offers
How much does social media management cost?
Prices live in one place on the site. There you can compare the three Projexo Digital offers; cadences and options are detailed on the prices page.
Before deciding
Ten questions that decide
Going further
What goes with it
Each area of expertise produces material that the others reuse. That is what makes a combined offer cheaper.
Have your accounts audited
Give us the links to your current accounts. You receive the three corrections that make the biggest difference, and the platforms that deserve your time.