Projexo Digital
A website that works, not an online brochure
Get found, answer the questions people ask before buying, make the action easy. The rest is decoration.
The role of a website
Three jobs, one weak link is enough
What it changes
The brochure and the website that works
Same business, same writing budget: only the intention of the page changes.
An online brochure
What it changes, point by point
- No search leads here: the title names neither the trade nor the area.
- Nothing answers the questions people ask before buying.
- The expected action is not named.
A website that works
Your trade, your town, in one line
Request a quoteWhat it changes, point by point
- Get found — the title carries the trade and the area.
- Convince — the offer, the proof, the price markers.
- Trigger — a named action, reachable without searching.
Mock-ups drawn for this page for illustration purposes: they are not screenshots of client websites.
Starting point
Redo, or start from scratch?
Repairing costs less — when there is still something worth saving.
A redesign is enough
A redesign is enough
- The website still receives visits
- The texts describe the right business
- You have usable photos
- The problem is visual, mobile or speed
- Pages are known to Google
A new build is healthier
A new build is healthier
- Unusable on a phone, or no longer online
- Lost access, unreachable provider
- The content no longer matches the offer
- Unmaintained technology, therefore exposed
- No visibility to preserve
How the diagnosis decides
Three elements, examined on the evidence: what Search Console says about your current website, the real quality of the texts and images, and the technical state of the foundation.
What to send us: the website address, read access to the statistics if you have them, and the list of what you sell today.
Choosing
Four formats, four uses
The format is chosen on the expected action, never on the number of pages.
| Format | Who it is for | What the visitor does |
|---|---|---|
| Showcase | Local business, tradesperson, practice, shop with no online sales | Understands, feels reassured, calls |
| Professional | Several offers, several audiences or several sites | Finds their way, qualifies themselves, requests a quote |
| E-commerce | Selling products, with stock and shipping | Searches, compares, pays |
| Landing page | A campaign, an offer, a launch | A single action, decided in advance |
What to prepare for each
- Showcase — description of services, real photos, opening hours, service area.
- Professional — a considered site structure, content for each offer, possibly a second language.
- E-commerce — product sheets and photos for each product, delivery, VAT and returns rules.
- Landing page — a single promise, one proof, a short form. Nothing else.
Two costly confusions
Two shortcuts that cost dearly, and what they conceal.
A landing page is not a website
it does not rank on its own and is replaced with every campaign.
An e-commerce site is not a showcase with a pay button
catalogue, stock, tax, shipping and after-sales service are daily work.
Scope
What is delivered. And what is not.
The second column prevents more misunderstandings than the first.
Included
- Site structure and path to the action
- Design, adapted for phone / tablet / computer
- Integration of your content, reworked for the screen
- Tested forms, with confirmation
- SEO foundations and sitemap
- Audience measurement and consent banner
- Security certificate, backups, go-live
- Written acceptance testing and handover
Not included — costed separately
- Full copywriting of the texts
- Photo or video shoot, stock image libraries
- Graphic identity and logo creation
- Translations beyond the planned languages
- Ongoing SEO, advertising, social media
- WhatsApp bot and automations
- Custom development and client areas
- Migration of a non-exportable catalogue
Method
Six steps, four sign-offs
Nothing moves on to the next step without your written approval.
What slows a project down — and what speeds it up
What delays: content that does not arrive and sign-offs that drag on. In the vast majority of cases, it is not the development.
What speeds up: a single decision-maker, photos available from the start, a list of offers settled before the content stage.
Ownership
Everything is opened in your name
The domain name
Registered with a registrar where you have your own account. Nothing to transfer if you leave.
Hosting and files
Account in your name. Files and database handed over on request, in a standard format.
Analytics accounts
Created under your email address, Projexo as a mere administrator. The history remains yours.
The offers
How much does a website cost?
Prices live in a single place on the site: the Projexo Digital pricing page, à la carte or as a bundled offer, excluding VAT, with what each service includes.
Before deciding
Ten questions that decide
Going further
What goes with it
Each area of expertise produces material that the others reuse. That is what makes a combined offer cheaper.
Five lines are enough
What you sell, to whom, your website address if you have one, and what the visitor should do. You receive a reasoned opinion on the format to choose.