Bringing customers in
A bakery is chosen for its proximity, but stands out for its products: they are what needs to be shown.
What we work on: Google Business Profile, specialities, product photographs
Solutions for a bakery & patisserie
Taking payment for the morning rush, and showing your craft the rest of the time.
The morning peak is decided at the counter, in a few seconds per customer. The rest is decided online, on what you know how to do.
The problem to solveThe crowds: many customers, many product lines, and very little time per visit.
VisibilityPresenting the house and its specialities
Point of saleA POS solution suited to counter sales
Understanding the trade
How a bakery & patisserie works
Six moments, and yours is not your neighbour's: that is what decides the software and the hardware.
- ProductionThe batch, before opening
- DisplayWhat is available, and at what price
- Morning peakThe queue forms, every second counts
- Counter saleSeveral products, often in the same visit
- Special orderA custom piece, to collect later
- Product trackingWhat sells, what is left at the end of the day
The three challenges
Attract, turn over, follow up
Three questions, in this order: you cannot turn over what never came in.
Turning stock over
At the counter, what matters is the number of actions per customer, not the power of the tool.
What we set up: product shortcuts, payment, receipt
Following up
What sells in the morning and what is left in the evening guides the next day's production.
What we read: sales by product and by time slot
The Projexo answer
What we put in place
Two areas of expertise and their coordination: to take together or separately.
Being found, presenting, receiving enquiries
- Presenting the house and its specialities
- Local SEO and the Google Business Profile
- Special orders or requests
- Social media and product photographs
Software, hardware and organisation
- Touchscreen POS with product shortcuts
- Receipt printer and cash drawer
- Connected payment terminal
- Scale only if it is compatible and useful
- Installation and training
Both, on a single schedule
Showcasing the products online, and speeding up their sale at the counter.
Projexo 360 for this tradeEach solution remains available separately: Projexo Digital alone, Projexo Caisse alone, or both coordinated. The 360 is a choice, never a condition.
Indicative configuration
A starting point, not a shopping list
What we often find in this trade: the audit will say what applies to you.
Software
A POS solution suited to counter sales
The choice is made at the audit, depending on the number of product lines and whether or not there is table service.
Generally useful hardware
- Touchscreen POS
- Receipt printer and cash drawer
- Connected payment terminal
- Scale, subject to verified compatibility
Projexo services
- Audit of the counter workflow
- Setting up the catalogue and shortcuts
- Installation and tests
- Team training
Options to consider
- Second terminal for the peak
- Custom piece ordering
- Product photographs
- Loyalty programme
This configuration is indicative. The audit determines what is useful, what can be kept and what should be set aside — and it precedes any costed proposal.
Let's build the solution around the way you work.
We start by understanding your workflows before recommending digital, software and hardware.