The Google listing
It appears first, before the website. The right category, exact opening hours, recent photos, questions answered: it is the most profitable work a local business can do, and the one most often left untouched.
Málaga
Get found in Málaga, on the phone of someone searching right now.
A local business is searched for on a phone and chosen from three results. The Google listing, the website and the reviews decide before the shop front does.
How people search for you
Three results, and a decision
In a city, local search happens standing up, on a phone, with immediate intent. What is at stake comes down to three things.
Reviews
The one figure a visitor actually looks at. What matters is not the score but how recent they are, and whether you reply. Nothing is bought here: reviews are asked for, after a job well done.
The website
It comes third, and it decides. What you offer, where you are, how to book or order. The rest can wait.
A concrete difference
Three languages, not machine translation
Málaga and the coast live on Spanish, English-speaking and French-speaking customers. A business that presents itself only in Spanish loses part of its custom; one translated by machine loses it another way.
Projexo works in Spanish, English and French. The site you are reading is itself built in those three languages, segment by segment: it is the method we apply, not a promise.
What we put in place
In this order, because it is the one that pays
Local presence
A Google listing filled in and kept up, the same name, address and phone number everywhere, reviews asked for and answered, photos of the place.
The website
The pages that answer the questions you get asked, the way people reach you, and speed — a local search happens on a mobile network.
Social media
What gets shown: the place, the products, the team. Posting regularly beats a campaign left to run.
Advertising, afterwards
It brings people to what already converts. Before that, it pays to show what does not convince yet.
Who we work with
Businesses that live off their neighbourhood
Each trade has its own page, with what sets it apart and what we put in place for it.
Restaurants and food
A restaurant is chosen on its photos and its reviews, often at a quarter to twelve. The menu has to be readable on a phone, and up to date.
Retail
A shop is discovered online and decided on in person. What you see online still has to exist on the shelf.
Beauty and wellness
Bookings are made in the evening, when the salon is closed. Online booking works at those hours.
The question that always comes up
How much does a website cost?
Our prices are published. They depend neither on the size of your business nor on the look of the customer: a showcase site, a professional site and an online shop do not have the same scope, and it is the scope that sets the price.
The exact scope is confirmed in the quote, after a conversation. What we do not do: announce a headline price and then top it up along the way.
What we do not promise
Neither a ranking, nor a date for results
Nobody controls Google's ranking, and an agency that guarantees you first place is selling what it does not own. What can be worked on and measured: impressions, clicks, calls and enquiries received. We go through those figures with you, every month.
Search results for a new business are counted in months, not weeks. Saying so up front avoids the disappointment of the second month.
Let's start by looking at how people find you today.
A diagnostic of your local presence: Google listing, website, reviews, and what your competitors do that you don't.