Bringing customers in
Owners look first for a product, then for advice. Both are shown online.
What we work on: local visibility, product ranges, short advice pieces
Solutions for a pet shop
Managing a varied catalogue, and building a relationship that brings customers back.
Food is bought again every month, accessories once a year. A pet shop lives on that regularity as much as on its advice.
The problem to solveThe catalogue: many product lines, multiple pack sizes for the same product, and a stock to keep accurate.
VisibilityLocal visibility
Point of saleERPLY
Understanding the trade
How a pet shop works
Six moments, and yours is not your neighbour's: that is what decides the software and the hardware.
- Product searchOnline or on the shelf, often a specific brand
- AdviceThe animal, its age, its needs — the moment that makes the difference
- Choosing the pack sizeThe same product, in several formats
- SaleBy barcode, with the right variant
- StockReduced at the sale, restocked in time
- Repeat purchaseRegular, predictable, and not to be missed
The three challenges
Attract, turn over, follow up
Three questions, in this order: you cannot turn over what never came in.
Turning stock over
The same product in three formats means three product lines and three stocks.
What we set up: catalogue, variants, barcodes, stock
Following up
Repeat purchases are regular: knowing them means not running out at the wrong moment.
What we read: turnover per product line, purchase frequency
The Projexo answer
What we put in place
Two areas of expertise and their coordination: to take together or separately.
Being found, presenting, receiving enquiries
- Local visibility
- Presenting the product ranges
- Short advice pieces and featured products
- Social media and campaigns
- Online sales, depending on the project
Software, hardware and organisation
- ERPLY
- The catalogue, variants and pack sizes
- Touchscreen POS and barcode scanner
- Receipt printer and payment terminal
- Stock, and loyalty depending on the configuration
Both, on a single schedule
Helping the customer find the right product, and making their regular purchases easier.
Projexo 360 for this tradeEach solution remains available separately: Projexo Digital alone, Projexo Caisse alone, or both coordinated. The 360 is a choice, never a condition.
Indicative configuration
A starting point, not a shopping list
What we often find in this trade: the audit will say what applies to you.
Software
ERPLY
Pack-size variants and stock tracking come under the plan with back office: it is decided at the audit, depending on the size of the catalogue.
Generally useful hardware
- Touchscreen POS
- Barcode scanner
- Receipt printer and cash drawer
- Payment terminal, separate contract
Projexo services
- Catalogue and pack-size audit
- Migrating or creating the catalogue
- Installation and tests
- Team training
Options to consider
- Loyalty programme
- Label printer
- Second terminal
- Online sales, if the project includes them
This configuration is indicative. The audit determines what is useful, what can be kept and what should be set aside — and it precedes any costed proposal.
Let's build the solution around the way you work.
We start by understanding your workflows before recommending digital, software and hardware.