Projexo Digital
Get found at the moment people are looking for you
SEO is not about "being first". It is about appearing on the small number of searches that lead to a customer.
Self-diagnosis
Six situations, six different treatments
Recognising yours avoids paying for work that does not answer your problem.
Invisible except by name
Pages not indexed, or pages unrelated to any real search.
Traffic is falling
First, date the drop. Publishing more repairs nothing.
Weak Google Business Profile
Wrong opening hours, wrong category, no reviews dealt with. Often the first lever.
Pages not indexed
They are online, Google ignores them. A technical and editorial problem.
Redesign planned
The riskiest moment. Without redirects, visibility disappears overnight.
A competitor dominates
Do not copy them: find the searches where they are weak and you are credible.
Local SEO
A complete profile is the fastest effect
Nothing to publish, nothing to wait for: these are fields to fill in.
Profile left as is
Your business
Categorygeneric
Opening hoursnot provided
Service areanot provided
Photosnone
Descriptionempty
Reviewsunanswered
Profile kept up to date
Your business up to date
Categorythe one for your trade
Opening hoursweekdays, weekends, public holidays
Service areayour towns
Photosthe premises, the team, the products
Descriptionyour business, in plain words
Reviewsall answered
Profile drawn for this page for illustration purposes: it is not a screenshot of a client's profile. A complete profile guarantees no ranking; it removes the reasons not to show you.
How it works
Four pillars, none is enough on its own
A perfect website with no content does not rank. Good content on a broken website does not either.
How we decide where to start
- Technical state first — if it prevents indexing, it comes before everything else. Fixing a blockage costs little and unlocks the rest.
- Commercial potential — "conservatory quote Toulouse" is worth more than "conservatory".
- Real difficulty — a query out of reach this year may stay that way for a long time. Better to know beforehand.
- Target area — rankings change depending on where the search is made from. The perimeter is decided explicitly.
- Ability to convert — bringing people to a weak page is like filling a leaking bucket.
Method
A cycle, not a project that ends
Five stages repeated every month, with an identifiable deliverable for each.
Measurement
Every figure with its limit
Confusing a visibility indicator with a commercial result is the most common mistake.
| Indicator | What it says | Its limit |
|---|---|---|
| Impressions | The website appeared in the results | Appearing is not being seen |
| Average position | Where you stand on average | Can rise while the useful queries fall |
| Clicks | The traffic that actually arrived | Unqualified traffic inflates the figure without changing anything |
| Local rankings | The ranking from the target area | Varies from one neighbourhood and one device to the next |
| Calls and forms | Enquiries received, with their origin | Call tracking depends on your own records |
| Qualified enquiries | Those that match your offer | Self-reported: worth what your feedback is worth |
Sources: Search Console, audience measurement, and your feedback. No tool knows your turnover: the link between visibility and sales remains an interpretation, made with you.
Our commitments
What our wording covers
What our commitments cover
Four expressions we use, and exactly what they cover.
The number of keywords tracked
each plan tracks at most 10, 25 or 50 strategic keywords, chosen with you for their commercial value and revised over the months. This cap is a method: the effort stays focused on what can bring customers.
Reputation and authority work
it is content and relationship work — partners, local press, professional directories — not link buying. Link purchases, sponsored articles and external media costs are not included; if they are relevant, they are proposed to you separately.
A quality link, by what criteria
a site that is genuinely visited, thematically close to your business, indexed, with no artificial link network, and a link placed within content a human can read. The list of links obtained is sent to you every month.
The number of articles per month
it assumes that you answer the few business questions needed to write them and that you approve the texts. Without this material, the pace cannot be kept.
The offers
How much does SEO support cost?
Prices live in one place on the site. There you can compare the three Projexo Digital offers; one-off audit, migration, articles and links are detailed on the prices page.
Before deciding
Ten questions that decide
Going further
What goes with it
Each area of expertise produces material that the others reuse. That is what makes a combined offer cheaper.
Request a pre-audit
Your site's address and the target area are enough. You receive what Google sees of your site, the blockages identified, and where to start.