Get seen
This trade is chosen on the result: photos, reviews and the Google listing do more than any text.
What gets worked on: social media, photos of your work, reviews, Google listing, exact opening hours
Solutions for a barber shop
Get seen, absorb the queue, and bring clients back at the right pace.
A barber shop runs through short visits, between those who booked and those who simply walk in. What matters is not how fast the till is: it is that it never keeps the next chair waiting.
The problem to solveLetting walk-ins and booked slots share the same day, without creating a queue or leaving a chair empty.
On the visibility sideA short website: services, prices, opening hours, address
On the point-of-sale sideSalonized
Understanding the trade
How a barber shop works
Six moments, and yours is not your neighbour's: that is what decides the software and the hardware.
- DiscoveryThe result, seen on social media or on the Google listing
- Booked slot or walk-inSome have booked, others simply walk in
- WaitingThe time between the door and the chair, and what you do with it
- ServiceShort, repeated, and often the same from one visit to the next
- Payment at the chairIt must not hold up the next client
- ReturnThe same client comes back at regular intervals, if reminded
The three challenges
Attract, turn over, follow up
Three questions, in this order: you cannot turn over what never came in.
Absorb the queue
A walk-in is entered on arrival, alongside the slots already taken. How the day is organised is decided during the audit, not by a software feature.
What gets set up: short slots, shared calendar, entry on arrival, fast checkout
Bring clients back at the right pace
A haircut is redone at regular intervals: a reminder at the right time is worth more than a discount.
What you read: return frequency, most repeated services, care products sold
The Projexo answer
What we put in place
Two areas of expertise and their coordination: to take together or separately.
Being found, presenting, receiving enquiries
- A short website: services, prices, opening hours, address
- The Google listing and the reviews, because this trade is chosen on them
- Social media, where the result is shown
- Online booking, alongside the walk-ins
- Reminders, timed to the return interval
Software, hardware and organisation
- Salonized — short slots, a shared calendar
- The walk-in visit, entered on arrival
- A checkout that does not hold up the next chair
- Care product sales, attached to the service
- Reception station, printer and payment terminal
Both, on a single schedule
Digital brings the client to the door. Salonized holds the day behind it, from the slot to the payment.
Projexo 360 for this tradeEach solution remains available separately: Projexo Digital alone, Projexo POS alone, or both coordinated. The 360 is a choice, never a condition.
See the recommended solution in 40 s
AI receptionistYour phone answered 24/7 by an AI receptionist
Video in Spanish, with subtitles
Indicative configuration
A starting point, not a shopping list
What we often find in this trade: the audit will say what applies to you.
Software
Salonized
The till, product sales, online payments and gift cards appear from the Basic plan onwards: the entry plan does not include payment handling. Follow-up tools belong to the Pro plan. The plan is chosen during the audit.
Generally useful hardware
- Reception workstation or tablet
- Receipt printer
- Cash drawer, connected to the printer
- Payment terminal, separate contract
Projexo services
- Audit of the flow between booked slots and walk-in visits
- Setup of short services and the shared calendar
- Migration of client records, depending on what can be exported
- Team training, station by station
Options to consider
- Online booking
- SMS appointment reminders, billed per message by the vendor
- Packages and loyalty card
- Second checkout station at the chair
- Photo shoot of your work
This configuration is indicative. The audit determines what is useful, what can be kept and what should be set aside — and it precedes any costed proposal.
Let's build the solution around the way you work.
We start by understanding your workflows before recommending digital, software and hardware.