Projexo Digital
A budget that produces decisions, not expenses
A campaign that fails while teaching something is worth more than a campaign that runs without anyone knowing why.
Before spending
Advertising amplifies. It fixes nothing.
It makes the problems of an offer or a page visible faster.
It is the right time
It is the right time
- Your offer already sells, elsewhere
- The landing page is clear
- Conversions are measurable
- The budget allows enough conversions to decide
- You can absorb the enquiries
Better to wait
Better to wait
- The offer has never been sold
- The page is slow, confusing or has no call to action
- Nothing can be measured
- Too few conversions: the differences will be down to chance
- You cannot call back within a few days
When the audit concludes that it is better to wait, we say so. Fixing things before launching costs less than three months of running ads on a leaky system.
The performance chain
Seven links, one alone sets the result
Excellent targeting on a weak page yields nothing.
What "managing" means — frequency, decisions, deliverables
- At scoping — offer, area, competition, page, handling capacity. Decision: launch, postpone or fix first. Deliverable: a written campaign plan.
- At setup — accounts, tracking, audiences, structure, creatives. Deliverable: the configured system and the check that conversions are being recorded.
- Every week — spend, cost per conversion, alerts, disapproved ads. Decisions: bids, budgets, exclusions, pausing.
- Every month — period comparison, tests, quality of enquiries. Deliverable: an annotated report and a written recommendation.
A counter-intuitive rule: touching the settings every other day restarts the learning phase and makes the results unreadable. Not intervening is sometimes the most profitable decision — it is then written into the report, with its reason.
The link that is most often weak
The same ad, two landing pages
The click is paid for in both cases. What happens next costs nothing more.
To the home page
Ad Your business — home Welcome to our website. Discover what we do.
The page reached:
What it changes, point by point
- The ad's promise is repeated nowhere.
- The visitor has to look for what they came to do.
- No conversion to attribute: the campaign remains unreadable.
To a dedicated page
Ad Quote within 48 h — your trade, your city One offer, one expected action.
The page reached:
Quote within 48 h — your trade, your city
Request my quoteWhat it changes, point by point
- The page repeats the ad's promise word for word.
- One action, decided in advance.
- The conversion is recorded: the cost per enquiry becomes measurable.
Ads and pages drawn for this page as an illustration: they are not real campaigns, and no results are shown.
Choosing the channel
Three logics, not three versions of the same thing
Starting guides, not truths: the choice is checked against your data.
| Channel | Logic | Its limit |
|---|---|---|
| Google Ads | Intent: people are already looking for what you sell | High cost per click; creates no need |
| Meta Ads | Discovery: the person was not looking for anything | Requires good images, and the audience tires |
| LinkedIn Ads | Professional targeting: job title, sector, size | Much higher cost; rarely justified for consumers |
What we do not claim
No official Google, Meta or LinkedIn partner status is displayed on this site. These programmes have precise criteria, and a badge is proven by a document: until it exists, the mention does not appear.
Transparency
Two invoices, never mixed
Projexo fees
Fixed amount, invoiced by Projexo.
- Scoping, configuration, creatives, tests, management, reports
- Independent of your advertising spend
- No commission on the media budget
The media budget
Paid by you, directly to the ad platforms.
- Invoiced by Google, Meta or LinkedIn
- Does not appear on Projexo invoices
- Can be changed or cut off by you at any time
The indicators, and what they do not say
- Impressions — indicate neither attention nor interest.
- Click-through rate — an ad that is too vague attracts useless clicks: the rate goes up, quality goes down.
- Cost per click — a low cost is not good news if nobody converts.
- Conversion rate — depends first of all on the page and the offer.
- Cost per lead — says nothing about value: ten leads outside your area are worth less than one good one.
- Return on ad spend — only holds if the value of sales is recorded, and ignores your margins.
Visitor consent makes part of the traffic unmeasurable: that is the reason for the gaps between the platforms' figures and yours. These gaps are explained in the report rather than smoothed over.
The offers
How much does campaign management cost?
Fees live in a single place on the site. A reminder that does not change: the media budget is paid to the ad platforms, with no commission.
Before deciding
Ten questions that decide
Going further
What goes with it
Each area of expertise produces material that the others reuse. That is what makes a combined offer cheaper.
Have your acquisition audited
Read access to the advertising account, and the address of your landing page. You receive the leaks spotted in the chain, and the opinion: launch, fix or wait.