Bringing customers in
These trades are chosen for quality and advice: that is what needs to be made visible.
What we work on: know-how, specialities, seasonality, local SEO
Solutions for specialist food shops
A solution suited to the product, the weight, the advice and the pace of the counter.
Butcher, delicatessen, fishmonger, cheese shop, caterer: the counter is the same place, but the needs are not quite the same.
The problem to solveThe link between the product, its weight, its price and the speed of service — without keeping the queue waiting.
VisibilityPresenting the know-how and the specialities
Point of saleA POS solution suited to counter sales
Understanding the trade
How a specialist food shop works
Six moments, and yours is not your neighbour's: that is what decides the software and the hardware.
- Delivery or productionWhat comes in, what is prepared
- Preparation and displayCutting, arranging the counter display
- AdviceThe customer's question, and the answer that takes time
- Weighing, where relevantDepending on the product and the trade
- Sale and paymentSeveral products, a single checkout
- Stock and traceabilityDepending on your obligations and your organisation
The three challenges
Attract, turn over, follow up
Three questions, in this order: you cannot turn over what never came in.
Turning stock over
Advice takes time; payment must not take any more.
What we set up: catalogue, price by weight or by unit, receipt
Following up
What sells, in which period, and what the season changes.
What we read: sales by product, seasonal variations
The Projexo answer
What we put in place
Two areas of expertise and their coordination: to take together or separately.
Being found, presenting, receiving enquiries
- Presenting the know-how and the specialities
- Local SEO
- Special orders or requests
- Social media and seasonality
Software, hardware and organisation
- Touchscreen POS and product catalogue
- Receipt printer and cash drawer
- Connected payment terminal
- Scale only if it is compatible
- Tax and product configuration, training
Both, on a single schedule
Showing the know-how, making ordering easy, and structuring sales at the counter.
Projexo 360 for this tradeEach solution remains available separately: Projexo Digital alone, Projexo Caisse alone, or both coordinated. The 360 is a choice, never a condition.
Indicative configuration
A starting point, not a shopping list
What we often find in this trade: the audit will say what applies to you.
Software
A POS solution suited to counter sales
These trades do not share the same configuration: a fishmonger and a caterer have neither the same catalogue nor the same constraints. The choice is made at the audit.
Generally useful hardware
- Touchscreen POS
- Receipt printer and cash drawer
- Connected payment terminal
- Scale or label printer, depending on the trade and subject to compatibility
Projexo services
- Audit of the counter and the catalogue
- Product and tax configuration
- Installation and tests
- Team training
Options to consider
- Product labelling
- Click-and-collect orders
- Second terminal
- Photographs
This configuration is indicative. The audit determines what is useful, what can be kept and what should be set aside — and it precedes any costed proposal.
Let's build the solution around the way you work.
We start by understanding your workflows before recommending digital, software and hardware.