Bringing customers in
A coffee shop is chosen for its image as much as for its coffee: visual content matters.
What we work on: identity, location, social media, visual content
Solutions for a coffee shop
Creating a recognisable address, and serving fast — to eat in as well as to take away.
A coffee shop is part café, part shop. Whichever dominates in your case decides the tool, and that is established at the audit.
The problem to solveThe dual operation: serving drinks on one side, selling products on the other, at the same counter.
VisibilityThe identity and website of the place
Point of saleDecided after the audit — HORECA, Retail or hybrid
Understanding the trade
How a coffee shop works
Six moments, and yours is not your neighbour's: that is what decides the software and the hardware.
- DiscoveryOn Google or on social media, often through the look of the place
- Looking at the menuDrinks, pastries, sometimes products
- OrderAt the counter, to eat in or take away
- PreparationThe barista's time
- PaymentA short visit, often at peak time
- Eating in or taking awayAnd sometimes, a bag of beans that leaves with the customer
The three challenges
Attract, turn over, follow up
Three questions, in this order: you cannot turn over what never came in.
Turning stock over
Serving a drink and selling a bag of beans do not call for the same POS.
What we set up: menu, product catalogue, payment, takeaway
Following up
The share of service and the share of product sales, to know where the business stands.
What we read: split between drinks, pastries and products
The Projexo answer
What we put in place
Two areas of expertise and their coordination: to take together or separately.
Being found, presenting, receiving enquiries
- The identity and website of the place
- The menu and the location
- Social media and visual content
- Loyalty
Software, hardware and organisation
- HORECA if serving drinks and production dominate
- Retail if the catalogue and product sales dominate
- A hybrid configuration, decided after the audit
- Touchscreen POS, printer and payment terminal
- Installation and training
Both, on a single schedule
Developing the image of the place, and bringing together eating in, takeaway and product sales.
Projexo 360 for this tradeEach solution remains available separately: Projexo Digital alone, Projexo Caisse alone, or both coordinated. The 360 is a choice, never a condition.
Indicative configuration
A starting point, not a shopping list
What we often find in this trade: the audit will say what applies to you.
Software
Decided after the audit — HORECA, Retail or hybrid
We do not choose the software before seeing what dominates in your case. A place where people sit and drink and a place where people buy beans do not have the same POS, and a place that does both deserves a look at the proportions.
Generally useful hardware
- Touchscreen POS
- Receipt printer and cash drawer
- Connected payment terminal
- Barcode scanner, if product sales justify it
Projexo services
- Audit of the dominant model
- Setting up the menu and catalogue
- Installation and tests
- Team training
Options to consider
- Loyalty programme
- Takeaway ordering, if the project includes it
- Photographs of the place and products
- Second terminal at peak time
This configuration is indicative. The audit determines what is useful, what can be kept and what should be set aside — and it precedes any costed proposal.
Let's build the solution around the way you work.
We start by understanding your workflows before recommending digital, software and hardware.