Bringing customers in
A café is chosen for its room and its programme: that is what gets shown, not the menu.
What gets worked on: Google listing, photos of the place, social media, events and opening hours
Solutions for a café & bar
Hold the counter and the terrace at the same time, and read the day afterwards.
A café does not sell meals, it sells visits: many short tickets, tabs that change hands, and two areas to serve at once.
The problem to solveMany short tickets, tabs that grow and get split, and two areas — counter and terrace — to hold at the same time.
On the visibility sideThe café's website: the place, the menu, the real opening hours
Point of saleLightspeed Restaurant
Understanding the trade
How a café & bar works
Six moments, and yours is not your neighbour's: that is what decides the software and the hardware.
- ArrivalAt the counter or on the terrace — it is not the same service
- First orderTaken standing, often without sitting down
- Preparation at the barA few seconds, with the customer waiting in front
- Next roundThe tab grows without being closed
- Bill and splitRarely one person, rarely one payment method
- End of serviceWhat was sold, and at what hour
The three challenges
Attract, turn over, follow up
Three questions, in this order: you cannot turn over what never came in.
Hold the service
The counter and the terrace are not served at the same pace, and the tab has to follow the customer, not the table.
What gets set up: open tabs, set menus and happy hours, split payment, service areas
Read the day
Quiet hours and busy hours are not guessed: they are read.
What you read: sales by hour, by area, and what an event night changes
The Projexo answer
What we put in place
Two areas of expertise and their coordination: to take together or separately.
Being found, presenting, receiving enquiries
- The café's website: the place, the menu, the real opening hours
- Local SEO and the Google Business Profile
- Photos of the place and the programme
- Social media, where the atmosphere shows
- Reviews, because this trade is chosen on them
Software, hardware and organisation
- Lightspeed Restaurant — open tabs, counter and terrace
- Set menus and happy hours, configured in advance
- Split payment, with no recalculating by hand
- Touchscreen POS, printer and payment terminal
- Installation, menu setup, training
Both, on a single schedule
Digital makes the place and its programme known. Lightspeed Restaurant holds the service that follows.
Projexo 360 for this tradeEach solution remains available separately: Projexo Digital alone, Projexo POS alone, or both coordinated. The 360 is a choice, never a condition.
Indicative configuration
A starting point, not a shopping list
What we often find in this trade: the audit will say what applies to you.
Software
Lightspeed Restaurant
The licence tier is chosen during the audit, according to the number of stations, the terrace and the payment methods accepted.
Generally useful hardware
- Touchscreen POS or iPad
- Receipt printer and cash drawer
- Connected payment terminal
- Second checkout point, if the terrace justifies it
Projexo services
- Audit of the service between counter and terrace
- Setup of the menu, the set menus and the happy hours
- Setting up open tabs and split payment
- Team training, service included
Options to consider
- Second checkout point
- QR code menu
- Loyalty programme
- Production display or printer
- Photo shoot of the place and the programme
This configuration is indicative. The audit determines what is useful, what can be kept and what should be set aside — and it precedes any costed proposal.
Let's build the solution around the way you work.
We start by understanding your workflows before recommending digital, software and hardware.