Make it known
This shop is discovered through what it tells: the pieces, the makers, the runs. That is content, not a window display.
What gets worked on: social media, maker profiles, local search, photos of the pieces
Solutions for a concept store & craft shop
Tell the story of every piece, and hold a stock with almost no duplicates.
A concept store does not sell a catalogue: it sells pieces, often one of a kind, often in small runs. What is told in the window has to be found again at the till.
The problem to solveOne-of-a-kind pieces and small runs: a stock where each reference holds few units, and a story to keep as much as a price.
On the visibility sideThe shop's website and the maker profiles
Point of saleERPLY
Understanding the trade
How a concept store & craft shop works
Six moments, and yours is not your neighbour's: that is what decides the software and the hardware.
- DiscoveryThrough the story, often before the window
- One particular pieceRarely replaceable by another
- The question of originWho made it, where, in how many copies
- At the tillWith the right price, and the right piece
- Stock by the unitOne sale, and the reference is gone
- Next pieceRestocking is not always possible
The three challenges
Attract, turn over, follow up
Three questions, in this order: you cannot turn over what never came in.
Hold the catalogue
A one-of-a-kind piece is entered once and sold once: the catalogue is built as it arrives in the shop, not afterwards.
What gets set up: references by the unit, small runs, labelling, stock intake
Track what sells
What sells fast is not always what can be restocked: buying decisions are prepared with both figures.
What you read: turnover by maker and by run, pieces that cannot be restocked
The Projexo answer
What we put in place
Two areas of expertise and their coordination: to take together or separately.
Being found, presenting, receiving enquiries
- The shop's website and the maker profiles
- Photos of the pieces and the small runs
- Local SEO and the Google Business Profile
- Social media, where the selection is told
- Online sales, depending on the project
Software, hardware and organisation
- ERPLY — references by the unit and small runs
- Labelling as pieces arrive in the shop
- Stock decremented at the sale, not in the evening
- Tracking by maker and by run
- Installation, catalogue migration, training
Both, on a single schedule
Digital makes the selection and its makers known. ERPLY holds the catalogue and the stock by the unit.
Projexo 360 for this tradeEach solution remains available separately: Projexo Digital alone, Projexo POS alone, or both coordinated. The 360 is a choice, never a condition.
Indicative configuration
A starting point, not a shopping list
What we often find in this trade: the audit will say what applies to you.
Software
ERPLY
The entry-level package published by the publisher does not include the back office: the plan is chosen at the audit, depending on the size of the catalogue and the stock requirements.
Generally useful hardware
- Touchscreen POS
- Label printer
- Receipt printer and cash drawer
- Payment terminal, separate contract
Projexo services
- Audit of the catalogue and the runs
- Creating or migrating references by the unit
- Setting up labelling as pieces arrive in the shop
- Team training
Options to consider
- Barcode scanner
- Online sales, depending on the project
- Maker profiles on the website
- Loyalty programme
- Photo shoot of the pieces
This configuration is indicative. The audit determines what is useful, what can be kept and what should be set aside — and it precedes any costed proposal.
Let's build the solution around the way you work.
We start by understanding your workflows before recommending digital, software and hardware.